Michelob ULTRA offers tennis and golf fans chance to win fantasy sports experience

August 11, 2004 09:36 AM

Become Eligible for Michelob ULTRA Sports Experience With Purchase of Pilot Pen and Buick Championship Michelob® ULTRA™ Finals Package

ST. LOUIS, August 10, 2004 – Imagine playing a tennis match on the same court as Wimbledon Champion Maria Sharapova and former Pilot Pen champions Jennifer Capriati and Venus Williams, or playing a round of golf on the same course as defending champion, Peter Jacobsen or PGA TOUR star and current Masters Champion Phil Mickelson. Dream no more, Michelob ULTRA, presenting sponsor of Pilot Pen Tennis and official beer of the PGA TOUR, will turn these fantasies into a reality for one lucky fan and three guests.

Michelob ULTRA is offering consumers the chance to win the “Michelob ULTRA Sports Experience,” which includes an afternoon of tennis and a round of golf. The winner and three guests will receive: 1) an afternoon of tennis on Stadium Court at the Connecticut Tennis Center at Yale or a private lesson with a tennis pro; and 2) a round of golf on Monday, Aug. 30 at the TPC at River Highlands in Cromwell, Conn.

Consumers are automatically entered to win this grand prize with purchase of the Michelob ULTRA Finals Package. Or, you may enter by completing an official entry form found at participating locations or hand print your name, address, zip code, day and evening telephone numbers, age and provide your signature (your signature certifies that you are 21 years of age or older and have read and complied with the Official Rules of this sweepstakes) on a 3” x 5” card and mail to: Michelob® ULTRA™ Sports Experience Sweepstakes, P.O. Box 1502, Young America, MN 55594-1502. Entry deadline is Aug. 16. No purchase is necessary to win. Individuals must be 21 to enter/participate. This sweepstakes is open to residents of Connecticut, Massachusetts, and Rhode Island.

The Michelob ULTRA Finals Package consists of tickets to the singles and doubles finals of Pilot Pen Tennis presented by Michelob ULTRA, a US Open Series event, on Saturday, Aug. 28 and to the final round of the Buick Championship on Sunday, Aug. 29. The cost of this ticket is $40, a savings from the single priced ticket of $30 for each event.

“The Michelob ULTRA Finals Package is a great value for tennis and golf fans to experience two exciting events within the same weekend,” said Tony Ponturo, vice president, global media and sports marketing, Anheuser-Busch, Inc. “We know that Pilot Pen Tennis and the Buick Championship are great sports competitions that appeal to our Michelob ULTRA adult beer drinkers.”

Michelob ULTRA is the presenting sponsor of Pilot Pen Tennis, scheduled for August 20-28 at the Connecticut Tennis Center at Yale in New Haven, Conn. The Buick Championship is scheduled Aug. 23-29 at the TPC River Highlands in Cromwell, Conn.

“When the eyes and ears of the sports world will be on the state of Connecticut, the Michelob ULTRA Finals Package is a prime example of the collaborative efforts between these two great Connecticut events,” said Anne Worcester, Pilot Pen Tennis tournament director. “For WTA Tour and PGA TOUR events to join together in a package like this is truly unique and a win-win for the fans.”

As part of Michelob ULTRA’s presenting sponsorship, the brand will continue to serve as the Pilot Pen’s “official malt beverage” sponsor and will receive backwall signage, as well as commercial spots during national tournament coverage. The brand will again host “Michelob ULTRA Night,” a live concert held prior to semifinal matches on Friday, August 27. Billy Joel cover band “Big Shot,” will return to the main stage.

“Pilot Pen enables Michelob ULTRA to reach key beer drinkers both on-site and through valuable television exposure. We’re looking forward to continuing our support of this first-class event.” Ponturo added.

Three of the world’s top five and seven of the top-15-ranked players, including Wimbledon Champion Maria Sharapova, Lindsay Davenport and Elena Dementieva, have already committed to the 2004 Pilot Pen presented by Michelob ULTRA. Jennifer Capriati won the 2003 title after Venus Williams had claimed the previous four crowns from 1999-2002.

About Anheuser-Busch
Based in St. Louis, Anheuser-Busch, Inc. is the leading U.S. brewer and holds a 50 percent share in Grupo Modelo, Mexico’s leading brewer. In a survey of 10,000 business leaders and securities analysts, Anheuser-Busch Cos. Inc. ranked first overall in quality of products and services among nearly 600 companies researched in FORTUNE magazine’s 2004 “America’s Most Admired Companies” listing. The company also is one of the largest theme park operators in the United States, is a major manufacturer of aluminum cans and is the world’s largest recycler of aluminum beverage containers.

About Pilot Pen Tennis presented by Michelob ULTRA
“New England’s Premier Women’s Sports Entertainment Event of the Year.” The 2004 Pilot Pen presented by Michelob ULTRA (www.pilotpentennis.com), a US Open Series event, will be held August 20-28 at the Connecticut Tennis Center at Yale. Three of the world’s top 10 and six of the top-15-ranked players, including Lindsay Davenport, Maria Sharapova and Elena Dementieva have committed to the tournament. A total of 14 hours of Pilot Pen Tennis action will be televised nationally on ESPN, ESPN2 and CBS Sports. For information on tickets, travel packages, sponsorships or on how to become a volunteer at the 2004 Pilot Pen, call the Pilot Pen Tennis office at 203/776-7331 or 888/99-PILOT.

About the Buick Championship
The Buick Championship is one of the PGA TOUR’s best-attended events, typically drawing more than 300,000 spectators each year. The tournament is the sole fundraiser of the Greater Hartford Jaycees and has raised more than $24 million for Hartford area charities since it’s inception in 1952. The Jaycees channel those funds back into the community to improve the lives of those most in need by feeding the hungry, building affordable housing, helping children and much more. The Greater Hartford Jaycees is an organization of 600 volunteers, ages 21-39, which promotes leadership training through community service. To purchase tickets to the 2004 Buick Championship, call 888-BUICK-44 or log onto www.buickchampionship.com. For more information about sponsorship opportunities or to become a volunteer for the 2004 Buick Championship, please call the Tournament Office at 860-522-4171.