USTA, XM Satellite Radio Sign New Multi-Year Broadcast and Marketing Partnership for US Open and US Open Series

August 1, 2005 07:12 PM

Nation’s Leading Satellite Radio Company to Broadcast Finals, Semifinals and Daily Highlight Shows Live From US Open

XM To Air Weekly US Open Series Programming Throughout Summer

WHITE PLAINS, N.Y., August 1, 2005 – The USTA today announced a new broadcast and marketing partnership for XM Satellite Radio, the nation’s leading satellite radio company, to become the first and exclusive satellite radio broadcaster for the US Open and US Open Series. For the first time ever, XM will broadcast live radio coverage of the US Open men's and women's singles finals and semifinals, as well as US Open Series highlight packages to XM’s 4.4 million subscribers.

The new three-year partnership and XM's commitment to the sport in the U.S. begins this week with the first of its summer-long weekly reports from the US Open Series, the North American summer season of 10 ATP and Sony Ericsson WTA Tour tournaments linked to the US Open. These shows will feature exclusive programming from the tournaments, including reviews and previews, in-depth interviews, and the latest US Open Series Bonus Challenge standings. The reports will air across XM’s sports, news, and talk channels during the US Open Series.

At the US Open, XM will culminate its summer-long programming with play-by-play coverage and long-form programming on XM Live (XM Channel 200). For the first time in US Open history, fans throughout the U.S. will be able to enjoy live ball-by-ball coverage of the men's and women's singles finals and semifinals. XM also will broadcast daily highlight packages, recapping all the action at the US Open, featuring match results, player interviews, and preview analysis of the following day's matches. Hall of Fame journalist Bud Collins will anchor XM’s play-by-play coverage of the US Open, and host a daily hour-long show on XM from Arthur Ashe Stadium at 9:00 A.M. ET during the tournament.

“This new partnership with XM represents another breakthrough for the sport in the U.S. and another way to further connect tennis with a broader fan base,” said Arlen Kantarian, Chief Executive, Professional Tennis, USTA.

"XM delivers a new way for fans to connect with the excitement of the US Open Series and US Open," said Pierce O'Neil, Chief Business Officer, USTA. "The new distribution of US Open broadcast media through XM to more than 4.4 million subscribers complements our significant domestic and international television and online media platforms for the US Open."

“As the official satellite radio network of the US Open, XM will bring one of the nation’s premier sporting events to millions of subscribers from coast to coast,” said Eric Logan, Executive Vice President of Programming, XM Satellite Radio. “This partnership underscores XM’s commitment to delivering the most play-by-play sports programming in satellite radio. XM’s in-depth coverage of the US Open, plus our original programming leading up to the event, will provide for a unique, never-before-heard listening experience.”

“This agreement gives XM a major presence at the highest annually-attended sporting event in the world,” said Howard Jacobs, Senior Vice President of Strategic Partnership Marketing, XM Satellite Radio. “More than 625,000 people attend the US Open, and XM will be there in full force to cover the action and connect with fans so they can experience XM firsthand.”

XM’s multi-tiered marketing program will include significant presence at the US Open, including an on-site product booth at the USTA National Tennis Center, banner ads on USOpen.org, and print advertising in USTA Magazine and in the US Open Program. XM also will sponsor Arthur Ashe Kids' Day presented by Hess, the full-day tennis and music festival for children and families on Saturday, August 27.

The US Open Series is the six-week summer tennis season linking 10 major ATP and Sony Ericsson WTA Tour tournaments to the US Open. The US Open Series launched in 2004, and resulted in record attendance and TV viewership with over 200 live broadcast hours. Television viewership was up over 50%, with regularly scheduled broadcasts on ESPN, CBS Sports, NBC Sports, and The Tennis Channel. In total, the US Open Series events - - including the US Open - - generated a record 1.5 million attendees, 126 million TV viewers and over 15 million website visits. Lindsay Davenport and Lleyton Hewitt won the inaugural US Open Series.

The 2005 US Open is expected to attract over 625,000 fans, making it the highest attended annual sporting event in the world. More than 86 million viewers watched the 2004 US Open on CBS Sports and USA Network, and international broadcasts reached 199 countries. New fan enhancements at the 2005 tournament will feature a multi-million dollar upgrade of the USTA National Tennis Center grounds, including the opening of the US Open Court of Champions attraction, a renovated South Plaza, and the introduction of “US Open Blue” courts.

The 2005 US Open will be held Monday, August 29 through Sunday, September 11. Tickets for the 2005 US Open can be purchased four ways: 1) at usopen.org; 2) by calling Ticketmaster at 1-866-OPEN-TIX; 3) at all Ticketmaster outlets; or 4) at the USTA National Tennis Center box office. American Express is the Official Card of the US Open.

XM is America's number-one satellite radio service with more than 4.4 million subscribers. Broadcasting live daily from studios in Washington, DC, New York City and Nashville at the Country Music Hall of Fame, XM's 2005 lineup includes more than 150 digital channels of choice from coast to coast: commercial-free music channels, premier sports, talk, comedy, children's and entertainment programming; and advanced traffic and weather information. XM was named Best Radio Service at the 2004 Billboard Digital Entertainment Awards. XM, the leader in satellite-delivered entertainment and data services for the automobile market, is available in more than 120 different vehicle models for 2005. XM’s industry-leading products are available at consumer electronics retailers nationwide. For more information about XM hardware, programming and partnerships, please visit http://www.xmradio.com.

The USTA is the national governing body for the sport of tennis in the U.S. It owns and operates the US Open, the largest annually attended sporting event in the world and, in 2004, launched the US Open Series which links 10 summer tournaments to the US Open. In addition, it owns the 94 Pro Circuit events throughout the U.S., and selects the teams for the Davis Cup, Fed Cup, Olympic and Paralympic Games. A not-for-profit organization with more than 665,000 members, it invests 100% of its proceeds to promote and develop the growth of tennis, from the grassroots to the professional levels. For more information on the USTA, log on to http://www.usta.com.

 

Back

 
 
2018-usos-Breakout-Performers-365x365_(1)_(1)