Total Viewership of Mercedes-Benz Cup Up 85%
WHITE PLAINS, N.Y., August 4, 2005 – The USTA and ESPN today announced that television viewership for the first week of the US Open Series featuring both men’s and women’s tournaments was up 32% over the first week of ESPN’s 2004 coverage. The overall TV rating climbed by 33%.
Total viewership of ESPN2’s telecast of the men’s Mercedes-Benz Cup was up 85% compared to 2004, with the Sunday final featuring Andre Agassi attracting 631,000 viewers. The semifinal match was watched by nearly twice as many viewers - - 427,000 - - as compared to 2004. Viewership of the women’s Bank of the West Classic was equal to the 2004 broadcast with nearly 500,000 viewers each day. Since the launch of the US Open Series in 2004, viewership of the Bank of the West Classic has increased approximately 80%; the Mercedes-Benz Cup was not broadcast nationally prior to the launch of the US Open Series.
The US Open Series continues this weekend with the men playing in Washington, D.C. at the Legg Mason Tennis Classic and the women competing in San Diego at the Acura Classic.
The television schedule is as follows, with all times Eastern and all action on ESPN2 except where noted: