Schick Wilkinson-Sword Becomes Presenting Sponsor of Pilot Pen Tennis

October 31, 2006 02:39 PM

Tournament’s Top Sponsorships Now Headlined By International Brands Headquartered In Connecticut

Schick-Wilkinson Sword has become the presenting sponsor of Pilot Pen Tennis, a US Open Series event on the ATP and Sony Ericsson WTA Tour, as announced by tournament director, Anne Worcester. Schick ® is the world's second largest manufacturer and marketer of wet-shave products for men and women.

The primary sponsorship of the 2007 edition of the tournament, scheduled for August 17-25, at the Connecticut Tennis Center at Yale, will be completely local in nature with the addition of Schick-Wilkinson Sword, which is based in Milford, Connecticut. Pilot Pen, which has been the title sponsor for the past eleven years, is based in Trumbull, Connecticut.

“Schick is excited about the opportunity to continue our association with Pilot Pen Tennis,” said Joe Lynch, President and Chief Executive Officer of Schick-Wilkinson Sword. “We anticipate the continued growth and success of Connecticut’s premier sporting event, and look forward to playing an active role in ensuring that fans continue to see some of the best tennis players in the world every August.”

“The support and commitment from Connecticut-based companies is a tribute to the caliber of Pilot Pen Tennis,” said Ron Shaw, President & CEO of Pilot Pen Corporation. “With both sponsors being headquartered in Connecticut, the involvement and interest in the tournament goes above and beyond that of a typical sponsor, which is key to the tournament’s continued success.”

Worcester added, “Pilot Pen Tennis is one of New Haven’s cornerstone events and key to improving the prosperity of the city, its residents and businesses. In addition to world-class tennis, New Haven also offers a multitude of attractions and reasons to visit, including world-class theater, nationally acclaimed museums, unique art and art galleries, world-renowned restaurants and eclectic shopping.

Michelob ULTRA, the presenting sponsor for the past eight years, will become a platinum sponsor of the tournament.

For more information about the tournament, travel packages, sponsorships, or how to become a volunteer, please call the Pilot Pen Tennis Box Office at 888/99-PILOT, 203/776-7331, or log on to www.pilotpentennis.com.

About Pilot Pen Tennis presented by Schick ®

Pilot Pen Tennis presented by Schick ® (www.pilotpentennis.com), a US Open Series event on the ATP and Sony Ericsson WTA Tour, will be held August 17-25 at the Connecticut Tennis Center at Yale. The Pilot Pen is the first ever combined men’s and women’s summer tournament leading into the US Open. The 2006 Pilot Pen, whose champions are Justine Henin-Hardenne and Nikolay Davydenko, drew nearly 100,000 spectators and was televised nationally for 18 hours on ESPN2 and CBS Sports.

About the US Open Series

The US Open Series, launched in 2004, is the cohesive, six-week summer tennis season of 10 North American tournaments linked to the US Open. The Series has produced record attendance, TV viewership and live broadcast hours for the sport. In total, the US Open Series events -- including the US Open -- generated a record 1.6 million attendees, 128 million TV viewers and over 28 million website visits making it the strongest summertime property in sports. Andy Roddick and Ana Ivanovic are the defending US Open Series champions.

 

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