Lever 2000 Launches Raise Your Game Promotion

May 14, 2007 02:06 PM

Free Tennis Lessons Offered on Over Two Million Packages of Lever 2000 Bar Soap

Online Reality Webisodes:

Four Teams Compete in US Open Series “Road Trip” Competition -- Finalists to Play on US Open Center Court --

WHITE PLAINS, N.Y., May 14, 2007 – The USTA has announced that Lever 2000, the lead sponsor of the US Open Series, will conduct one of the largest tennis promotions in history intended to challenge Americans of all ages to “raise the game” on physical fitness. The promotion includes a free tennis lesson offer on over two million specially-marked packages of Lever 2000 Bar Soap from May through September 2007 and an on-line reality webisode series featuring four amateur teams competing on US Open Center Court.

Lever 2000 “Raise Your Game” Free Tennis Lesson Offer

Tennis fans can receive a free tennis lesson by purchasing a six- or eight-bar pack of Lever 2000. Lessons can be redeemed at participating tennis facilities across the country; locations can be found at www.USTA.com/Lever2000. The free offer will be communicated on pack and will be promoted via an integrated media plan that includes a national FSI, print, radio, TV and online advertising beginning in mid-May.

Lever 2000 Reality Webisode Competition

To view the webisodes, consumers can log on to www.USTA.com/Lever2000 throughout the summer.

“Lever 2000’s unprecedented activation this year is a tremendous example of integrating a top sponsor across every aspect of the USTA including grassroots activation, pro tournaments and the US Open,” said Arlen Kantarian, Chief Executive, Professional Tennis, USTA. “Recreational tennis players throughout the country will have the chance to raise their game through the efforts of Lever 2000.”

The US Open Series brings together ten summer tournaments in North America, three television networks, tennis’ sanctioning bodies and top corporate sponsors during the summer tennis season. Since its launch in 2004, The US Open Series has doubled television viewership of tennis, increased total event attendance and contributed to the growing popularity of the sport. The US Open Series has served as an incubator of innovation for the sport, with the introduction of instant replay technology, blue courts, bonus US Open prize money as well as adding more national TV hours, including live back-to-back Finals every Sunday.

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Lever 2000 is a Unilever brand. Unilever [NYSE: UL, UN], one of the world’s largest consumer products companies, aims to add vitality to life by meeting everyday needs for nutrition, hygiene and personal care. Each day, around the world, consumers make 150 million decisions to purchase Unilever products. The company has a portfolio of brands that make people feel good, look good and get more out of life.