Coldplay to play GRAMMY Foundation benefit following Farmers Classic

July 14, 2011 07:33 AM
LOS ANGELES -- Just three days after the conclusion of the Farmers Classic, presented by Mercedes-Benz, the LA Tennis Center will play host to Coldplay in a concert to benefit the GRAMMY Foundation on August 3.

Samsung Telecommunications America (Samsung Mobile) has announced that Coldplay will headline the Los Angeles concert for the Samsung AT&T Summer Krush 2011 series, with proceeds from the event benefitting the GRAMMY Foundation's GRAMMY in the Schools music education programs for high school students.  As well, select songs from the Coldplay performance will air the same evening on ABC's Jimmy Kimmel Live!

The concert will serve as the Los Angeles portion of The Samsung AT&T Summer Krush concert series, featuring today's hottest artists participating in unique summer music experiences in major cities and offers attendees a chance to experience the new Samsung Infuse™ 4G  exclusively at AT&T! The series has established itself as a can't-miss concert experience and with Coldplay headlining this year's show, it is guaranteed to be a memorable event. More information can be found at

Designed to provide attendees with private concerts and the opportunity to experience the Samsung Infuse™ 4G exclusively at AT&T, the Samsung AT&T Summer Krush concert series begins in mid-July and lasts through mid-September, and features nine one-night-only music events that give attendees a chance to hear some of their favorite bands performing intimate concerts in some of the hippest locations.  Each event features a one-hour, high-energy performance by a chart-topping musical artist along with interactive activities for attendees and opportunities to win a number of prizes including the Samsung Infuse™ 4G Exclusively at AT&T and a branded Samsung AT&T Summer Krush guitar.

The net proceeds from the event will benefit the GRAMMY Foundation's®-GRAMMY in the Schools® music education programs for high school students. The Foundation accomplishes this mission through programs and activities that engage the music industry and cultural community as well as the general public. The Foundation works in partnership year-round with its founder, The Recording Academy®, to bring national attention to important issues such as the value and impact of music and arts education and the urgency of preserving our rich cultural heritage.

Last July, Farmers Classic Presented by Mercedes-Benz hosted Keith Urban and the Avett Brothers in a benefit concert at the LA Tennis Center for the GRAMMY Foundation.
Tickets for Coldplay, priced from $45 to $150, go on sale on Friday, July 15 at 10:00 AM PST at through Ticketmaster. In addition, a limited number of tickets will be available to fans through Samsung and AT&T.

The 85h annual Farmers Classic, presented by Mercedes-Benz, takes place July 25-31 at the LA Tennis Center on UCLA's campus featuring ATP World Tour stars Juan Martin del Potro, Mardy Fish, Fernando Gonzalez, Marcos Baghdatis, James Blake, Lleyton Hewitt, Dmitry Tursunov, Janko Tipsarevic, Xavier Malisse and Kei Nishikori, among others who are scheduled to play.

The Farmers Classic, presented by Mercedes-Benz, is an Olympus US Open Series and ATP World Tour event. It will once again be played to benefit the programs of the Southern California Tennis Association. In 2010, the tournament and associated special events raised more than $500,000 for the SCTA and other charities.

Season tickets, mini-plans and individual sessions for the 85th annual Farmers Classic presented by Mercedes-Benz are on sale now. Tickets for the whole week or through Ticketmaster. More information can be found at or by calling (310) 824 -1010 ext. 251.

The Farmers Classic, presented by Mercedes-Benz, has been played every year since 1927, making it the longest-running annual professional sporting event in Los Angeles. Played since 1984 at the LA Tennis Center on the campus of UCLA, the tournament is part of the Olympus US Open Series, the six-week summer tennis season linking 10 ATP World Tour and Sony Ericsson WTA Tour events to the US Open, culminating each week with back-to-back men's and womens finals every Sunday afternoon. Players battle for $40 million, including a chance for bonus prize money at the US Open. Proceeds from the Farmers Classic Presented by Mercedes-Benz benefit the grassroots programs of the non-profit Southern California Tennis Association (SCTA) and UCLA. The SCTA offers programs, leagues, and tournaments involving 300,000 juniors and 50,000 adults and seniors. Information on tickets and the tournament can be found at or by calling 310-824-1010.

Farmers Insurance Group of Companies is the country's third-largest insurer of both private Personal Lines passenger automobile and homeowners insurance, and also provides a wide range of other insurance and financial services products.  Farmers is proud to serve 10 million households with more than 20 million individual policies across all 50 states through the efforts of over 50,000 exclusive and independent agents and nearly 24,000 employees.

Farmers is a trade name and may refer to Farmers Group, Inc. or the Farmers Exchanges, as the case may be.  Farmers Group, Inc., a management and holding company, along with its subsidiaries, is wholly owned by the Zurich Financial Services Group. The Farmers Exchanges are three reciprocal insurers (Farmers Insurance Exchange, Fire Insurance Exchange and Truck Insurance Exchange), including their subsidiaries and affiliates, owned by their policyholders, and managed by Farmers Group, Inc. and its subsidiaries. For more information about Farmers, visit our website at or at