Farmers Insurance Group Increases Role at LA Tennis Open With Title Sponsorship

May 26, 2010 01:33 PM

LOS ANGELES - The Farmers Insurance Group of Companies® has reached an agreement with the Southern California Tennis Association (SCTA) to become the title sponsor of the historic ATP World Tour 250 and Olympus US Open Series men's professional tennis tournament held each summer at UCLA.

With the step up from presenting sponsor to title sponsor, the event will now be called the Farmers Classic. The 84th edition of the tournament will be held July 26-August 1 on UCLA's campus in Westwood.

"This tournament brings world-class tennis to Los Angeles, and as an LA based company, we are proud to be associated with such a prestigious event," said Kevin Kelso, Farmers Executive Vice President and Chief Marketing Officer. "This tournament showcases much of what we stand for as a company: top-notch talent, great sportsmanship, and a true competitive drive to succeed."

The agreement between Farmers and the nonprofit SCTA is for three years, starting with 2010, and continuing through the 2012 event.  In 2009, Farmers served as the presenting sponsor of the tournament.

"We are very grateful to Farmers for stepping up to the title sponsorship and ensuring that men's tennis remains strong in Los Angeles," said Tournament Director Bob Kramer. "Farmers is a great community partner with a history as storied as the tournament's. In addition, they are embracing our efforts to grow through events like the Stars Under the Stars evening featuring Andre Agassi and John McEnroe and other special events we will be announcing soon.

"We look forward to working closely with Farmers to put on another great event for the community and growing our partnership over the coming years."

World No. 3 Novak Djokovic, the 2008 Australian Open champion, and defending US Open champion Juan Martin del Potro headline the early player commitments to date for the 2010 tournament along with defending champions Sam Querrey and the Bryan Brothers.

ESPN2 will broadcast eight hours of live coverage of this year's tournament, including singles quarterfinal, semifinal and championship matches. Tennis Channel will again provide significant additional broadcast coverage, including singles quarterfinal and doubles championship matches.

Season and Mini Plan tickets are on sale now for the Farmers Classic. Tickets are also on sale now for "Stars Under the Stars" to benefit the Andre Agassi Foundation for Education featuring Andre Agassi vs. John McEnroe. Ticket information can be found at or by calling 310-824-1010, ext. 251.