By Ashley Marshall
The US Open Series is set to be more magnifique than ever before after signing a partnership with new official sponsor Cheeses of Europe.
The three-year agreement will run through 2020 and see Cheeses of Europe have a presence at each of the American-based US Open Series tournaments in Atlanta, San Jose, Cincinnati, New Haven and Winston-Salem.
Cheeses of Europe is a trade association that promotes French dairy farms and cheesemakers to consumers, distributors and retailers within the U.S.
Known for its campaign tagline, “Make it Magnifique,” Cheeses of Europe will offer fans samples of 10-15 premium European cheeses, from Brie to Bleu d’Auvergne, at this summer’s US Open Series events.
In the inaugural year of the sponsorship, fans will also get the opportunity to learn all about each cheese and how it is made, optimal wine pairings and where to buy the cheeses using the Cheeses of Europe app. The new US Open Series sponsor will also distribute free recipe booklets, along with a limited amount of branded cutting boards and other gifts, to fans who download the Cheeses of Europe app.
As part of the sponsorship, Cheeses of Europe will also have signage in primary stadia and select space on US Open Series digital properties.