By E.J. Crawford
The name will change, but the event remains the same. The WTA tournament that annually concludes the women’s portion of the Emirates Airline US Open Series is changing its name to the Connecticut Open and adding a presenting sponsor: Hartford, Conn.-based United Technologies Corporation.
The event, previously known as the New Haven Open at Yale, will continue to be held in New Haven at the Connecticut Tennis Center at Yale University.
“The last nine months have been incredibly transformational for the tournament, in large part thanks to the state of Connecticut,” said Tournament Director Anne said Worcester. “Rebranding as the ‘Connecticut Open presented by United Technologies' is another significant step in the growth of this event. Together, we can take the tournament to the next level, and continue to give back and positively impact our local communities.”
In October 2013, the state of Connecticut’s Capital Region Development Authority purchased the Connecticut Open, ensuring that it would stay in the Nutmeg State for the foreseeable future. The tournament has been hosted in New Haven since 1998.
“With an economic impact of approximately $26 million annually, it goes without saying that this tournament is good for Connecticut,” said Governor Dannel P. Malloy. “Each year, the tournament draws tens of thousands of spectators and volunteers from across the country, many of whom eat at local restaurants, stay at local hotels and shop at local businesses. UTC’s decision to become the corporate sponsor of the Connecticut Open demonstrates the company’s commitment to being a good neighbor and sharing our vision for making this state a more attractive place to visit, live, work, invest and do business.”
Daily tickets for the tournament are on sale now. Among the players who have committed for 2014 are defending champion and current world No. 3 Simona Halep, 2012 champion and world No. 6 Petra Kvitova, No. 12 Eugenie Bouchard, No. 14 Sara Errani and four-time Connecticut Open champion and No. 16 Caroline Wozniacki.
Log on to www.ctopen.org or call 1-855-464-8366 for more information.
Information from the Connecticut Open was used in compiling this story.